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商品編號： 9-609-034 出版日期： 2008/09/02 作者姓名： Shih, Willy;Shih, Chintay;Chiang, Yu-Shian;Chien, Chen-Fu;Yu, Howard H. 商品類別： General management 商品規格： 14p 再版日期： 2012/10/18 地域： Taiwan 產業： Fabricated metal products 個案年度： 2002 - 2008
商品敘述：
Develop its own branded line, or continue as an original design manufacturer (ODM)? Tung Lung Metal Industries Co. Ltd. is a Taiwanese maker of door lock hardware that is faced with the question of whether to continue to focus on its ODM business or start placing more emphasis on its own brand development and growth in global markets. The case explores the bumpy history of the company and raises questions around the downstream consequences of global outsourcing strategies.
涵蓋領域：
Corporate strategy;Strategy
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